OUR STORY

Warda of London was established in January 2024 and was born from a vision: to bridge the timeless with the contemporary, to honour the past while shaping the future. Warda—the Arabic word for “flower”—symbolizes the beauty, resilience, and grace that permeates every design.

At the heart of Warda is the tatreez, an ancient embroidery technique passed down from mother to daughter, each motif a fragment of a collective story. But this is not just a preservation project. In the hands of Warda, tatreez becomes a living art form, reinterpreted with the sleek precision of London’s fashion sensibility.

A PHILOSOPHY OF INTENTIONAL DESIGN

Warda's ethos is simple yet profound: to create pieces that are both rooted and relevant.

This duality manifests in designs that are deeply symbolic yet understated, bold yet effortlessly wearable.

Every collection is a dialogue between cultures, an exploration of identity in motion.

OUR MISSION

To redefine heritage in the language of modern luxury. Warda exists to elevate traditional craftsmanship, to bring the beauty of Palestinian tatreez and other traditional dresses from around the world to the forefront of high fashion, and to empower women through pieces that resonate with strength and elegance.

To be more than a brand. To be a bridge. Warda envisions a world where cultural narratives are celebrated and redefined, where tradition finds its place in the present, and where every woman feels connected to a greater story.

CRAFT & INNOVATION

Luxury is in the details. Our artisans blend time-honoured techniques with contemporary design principles, ensuring that every piece is as functional as it is beautiful.

From the selection of the finest fabrics to the intricate hand-embroidery, Warda embodies a commitment to excellence.

BEYOND FASHION

Warda is not merely a label-it is a movement.

A reclamation of identity, a celebration of heritage, and a bold statement of modern femininity.

@WARDAOFLONDON

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